Founder & Product Manager

Building products and platforms people use every day.

Solving real problems with real strategy and real users...

Products Active Today

Product case studies: the opportunity, decisions, execution, and outcomes behind each build.

Rilld

A web analytics SaaS that tracks visitor behavior and visualizes how people interact with your site.

Problem & opportunity

Small business and SaaS founders need a clearer way to understand how visitors use their websites. Existing analytics tools provide data, but a single presentation style doesn’t work for everyone.

Product strategy

I focused on SaaS founders and built multiple visual views of visitor traffic, so users can choose the perspective that makes behavior easiest to understand.

Execution & tradeoffs

I started with a focused set of core visualizations for the MVP. This kept attention on data accuracy and learning from usage, with a narrower feature set than established analytics platforms.

Results, learnings & next steps

Rilld is in an active test-and-expansion phase. I’m testing data across different sites daily and adding new product capabilities as I learn.

Copyd

A tool that gives your Mac its own clipboard manager.

Problem & opportunity

Mac users quickly lose useful text, links, and snippets when a new copy replaces the clipboard. They need a fast way to find and reuse things they copied earlier.

Product strategy

Copyd takes a productivity-first approach for people who rely on copy and paste throughout the day. Searchable history and lightweight organization make past work easy to retrieve.

Execution & tradeoffs

The product centers on private, on-device clipboard history with search, filters, and quick restore. Keeping data on the Mac protects privacy, but rules out cloud storage and cross-device access.

Results, learnings & next steps

My next focus is learning where capture, organization, or retrieval still adds friction and improving those moments.

PortableDocs

A full PDF toolkit built to test SEO/GEO tactics for attracting and converting users.

Problem & opportunity

People search for quick ways to solve specific PDF problems. Each task is an opportunity to meet a clear need and learn whether useful tools can bring in and convert organic visitors.

Product strategy

I treated PortableDocs as both a PDF toolkit and an SEO/GEO experiment. I use high-demand search terms to guide the roadmap, building out the toolkit around problems people are already searching for.

Execution & tradeoffs

I built a broad set of focused tools for merging, splitting, compressing, converting, and securing PDFs, with dedicated pages for discovery. These lightweight, single-purpose tools compete with many free alternatives, which can make conversion harder.

Results, learnings & next steps

PortableDocs is an ongoing SEO/GEO test bed. I’m tracking which pages attract visitors and convert them, then using those signals to guide content and product improvements.

EmailsConfirmed

Self-service email verification with one-time pricing, so you can send to real people with confidence.

Problem & opportunity

Unverified emails waste campaign effort, hurt deliverability, and burn budget. Small teams need to make the most of every email they send.

Product strategy

I designed a self-service verifier around clear results and one-time pricing, so teams can check a list without a recurring subscription and keep verification costs low.

Execution & tradeoffs

To support a low-cost, one-time model, I focused on a streamlined verification workflow rather than matching every advanced check in higher-cost tools. This creates a tradeoff between price and verification depth, so accuracy remains a key area to improve.

Results, learnings & next steps

The initial launch surfaced bugs and friction in the verification flow. I’ve since made changes to simplify the experience and make it more useful. Next, I’m improving the underlying verification logic.

Older Projects

Past projects and experiments that helped me learn and grow

Notes to Quiz Website

Convert your notes into interactive quizzes to test your knowledge and improve retention.

Progressive Overload Tracker

A gym website to easily track your progress and maintain consistent workout routines.

Random Show/Movie Finder

Discover new TV shows and movies with a random recommendation system to help you find your next binge-watch.

Get In Touch

Have a product challenge or opportunity in mind? I’d be glad to hear from you.