
Rilld
A web analytics SaaS that tracks visitor behavior and visualizes how people interact with your site.
Problem & opportunity
Small business and SaaS founders need a clearer way to understand how visitors use their websites. Existing analytics tools provide data, but a single presentation style doesn’t work for everyone.
Product strategy
I focused on SaaS founders and built multiple visual views of visitor traffic, so users can choose the perspective that makes behavior easiest to understand.
Execution & tradeoffs
I started with a focused set of core visualizations for the MVP. This kept attention on data accuracy and learning from usage, with a narrower feature set than established analytics platforms.
Results, learnings & next steps
Rilld is in an active test-and-expansion phase. I’m testing data across different sites daily and adding new product capabilities as I learn.
